Report – Welcoming Women in Games

The games industry has been growing a lot, becoming a leading sector within the
entertainment and technology areas (World Economic Forum, 2022). However, a noticeable lack of diversity persists within the industry, with a significant underrepresentation of women (Zipia The Career Expert, 2022). In this report, I aim to explore the topic of “Women in the Games Industry” and understand the factors contributing to the gender imbalance and propose plans to promote inclusivity and equality.

Regardless of the growing popularity and influence of the games industry, women continue to be underrepresented in various roles and experience various problems. Social norms and stereotypes have sustained that gaming and game development are mainly male-dominated areas, leading to a lack of encouragement and opportunities for women to pursue careers in this industry (Sabinet, 2013).

Furthermore, discrimination against women remains a prevalent concern. Women often face bias and unequal treatment, making it difficult for their personal growth and career
advancement (Weekes, 2019). Examples of gender based discrimination, such as lower
wages, limited career progression, and exclusion from decision making positions, contribute to that gender imbalance.

By analysing historical data, industry trends, and academic research, we will delve into the roots of this issue and examine its impact on the industry.

Women have made significant contributions to the game industry in various roles.
Unfortunately, women like Rebecca Heineman (a woman who developed more than 275
computer games), who have made significant contributions to the history of games
development, have not yet received the same level of recognition as their male equivalent in the industry (Bjorn and Kosner, 2022). As a woman graduating from a Game Design course, I am truly amazed by the fact that I have been unaware of the wonderful contributions made by women in the gaming industry. It amazes me to discover the innovative work of individuals such as Carol Shaw, who embarked on her career at Atari and later at Activision, where she crafted the very popular jet pilot game “River Raid,” which became a best-seller in 1982 (The Strong National Museum, 2023). Another remarkable figure is Dona Bailey, the first female coin-op programmer, who joined Atari and collaborated with designer Ed Logg on the development of the iconic game “Centipede” (Cohen, 2020). The accomplishments of these women have undeniably left an incredible mark on the history of the gaming industry.

Women’s participation in the games industry is influenced by various social factors that form perceptions and opportunities within the area.

A. Social Factors
Cultural types and gender stereotypes play a significant role in discouraging women from pursuing careers in the games industry. The prevalent impression that gaming is a predominantly male domain can create a sense of exclusion for women. For instance, decisions made during the creation of the Game Boy and marketing strategies employed in the 80s and early 90s reinforced this perception. Additionally, media representations of women in games often spread gender stereotypes, further reinforcing the idea that gaming is primarily for men. (Dr Rebecca Davnall, 2020).

B. Educational Barriers
Educational barriers contribute to the underrepresentation of women in the games industry. The gender gap in STEM representation begins at an early stage, which can be an issue due to cultural biases or social expectations. During middle school, there is a notable difference, with more than twice as many boys expressing intentions to pursue science or engineering-related careers compared to girls (Legewie and DiPrete, 2012). By addressing these barriers, such as promoting inclusive education and providing equal opportunities for girls to explore STEM fields, the industry can create a more diverse talent pool.

C. Systemic Barriers
Systemic issues within the games industry pose significant challenges for women’s participation and progression. Gender bias and discrimination persist in hiring practices, promotion decisions, and salary disagreements. Addressing these systemic barriers requires organisations to adopt inclusive work environments, implement fair hiring practices, and promote equal opportunities for career growth (Weekes, 2019).

D. Workplace Culture and Bias
The male-dominated work environment within the games industry can create a hostile or unwelcoming atmosphere for women. Issues such as harassment and sexism are prevalent, delaying women’s experiences and career prospects. Industry practices and policies can also unintentionally spread gender inequalities (JoAnn, 2022). It is crucial for organisations to adopt diversity and inclusion policies, codes of conduct, and transparent reporting mechanisms to address these challenges. Recognizing and challenging unconscious bias, providing diversity training, and establishing clear policies against harassment and discrimination are essential steps in creating an inclusive work environment (hyperPad, 2023).

E. Lack of Representation and Role Models
As shown in section 2. Historical Perspective, Representation and the availability of diverse role models play a significant role in attracting and retaining women in the games industry. The limited visibility of successful women in leading positions can make it challenging for aspiring female professionals to envision themselves in the field. Increasing representation through highlighting and celebrating the accomplishments of women in the industry can inspire and motivate future generations. Encouraging mentorship programs like LimitBreak and providing platforms for women to share their experiences can help address the lack of role models.

The games industry has been developing several initiatives and programs aimed at promoting gender diversity and empowering women within the area. These initiatives play an important role in creating a more inclusive and supportive environment, challenging the gender imbalance existing in the games industry.

One notable organisation that has been at the forefront of backing for women in the games industry is Women in Games. By starting new initiatives, it creates a platform for women within the industry to make connections, exchange knowledge, and have mutual support. Women in Games organises events, conferences, and online communities that foster networking and mentorship opportunities for individuals entering the field. Their resources and support have helped in the success stories of women in the industry.

While this initiative has made significant improvements, challenges such as unconscious bias, gender stereotypes, and lack of representation persist. Continued efforts are still needed to address these barriers and create a truly inclusive industry for women. Furthermore, as this initiative continues to develop, there is an opportunity for it to expand their reach, collaborate with industry leaders, and advocate for systemic changes that promote gender diversity at all levels of the games industry.

By identifying key strategies and implementing these suggestions, we can encourage a
supportive and diverse industry that values the contributions of women and encourages their involvement.

Promoting Education and Skills Development:
• Encourage educational institutions to prioritise diversity and inclusivity in their game
development programs.
• Advocate for the inclusion of modules or courses that explore the experiences and
contributions of women in the games industry.
• Establish mentorship programs that connect female students with industry
professionals who can provide guidance and support.

Creating Supportive Work Environments:
• Promote the implementation of diversity and inclusion policies within game
development companies, ensuring equal opportunities for women.
• Encourage the establishment of employee resource groups focused on supporting
women in the games industry.
• Advocate for flexible work arrangements and family-friendly (pregnancy and other health concerns) policies to accommodate the unique challenges faced by women in the industry.
• Promote the establishment of respectful environments that address and penalise sexist
behaviour (Hepler, 2017).

Encouraging Industry Collaboration and Networking:
• Support and promote organisations and events that provide networking opportunities specifically for women in the games industry.
• Encourage male allies and industry leaders to actively mentor and sponsor women, helping them advance in their careers.
• Advocate for diverse representation on industry panels, conferences, and events to ensure a variety of perspectives are heard.

Showcasing Diverse Female Representation:
• Highlight and celebrate games that feature female characters and promote positive and empowering narratives/stories.
• Support initiatives that showcase the talents and achievements of women game developers through awards, exhibitions, and media coverage.
• Encourage collaboration between diverse teams to ensure the inclusion of diverse perspectives in game development.

Long-term Engagement and Support:
• Establish and sustain scholarship programs and grants that support women pursuing careers in game development.
• Encourage the creation of apprenticeship programs and internships that provide hands-on experience and mentorship for aspiring w…omen in the industry.
• Foster a supportive community through online platforms, forums, and events that provide ongoing support and resources for women in the games industry.

In conclusion, the study of women in the games industry casts light on the ongoing challenges and opportunities for achieving gender equality within this sector. Throughout this report, I have explored the historical context, current state, factors influencing women’s participation, initiatives, and progress, as well as the solutions that could aid the topic.

My research has revealed that women have faced significant barriers and underrepresentation in various roles within the games industry. Gender stereotypes, bias, and systemic factors have contributed to this inequality, limiting the full potential of women’s contributions. However, it is optimistic to note that there have been positive developments and initiatives directed at addressing these issues.

Efforts such as diversity and inclusion programs, mentorship opportunities, and awareness campaigns have begun to create positive change. The increased representation of women in leadership positions, game development, and other creative roles demonstrates the potential for a more inclusive and diverse games industry.

It is a must to recognize that achieving gender equality requires mutual efforts from various collaborators, including educational institutions, industry leaders and the wide gaming community. By challenging gender biases, promoting equal opportunities, and fostering supportive environments, we can create a space where women can thrive and contribute their unique perspectives and talents.

The benefits of a more diverse and inclusive games industry are many. Diverse teams and
perspectives lead to greater creativity, innovation, and market appeal. By embracing gender equality, the games industry can open up into a bigger audience and create experiences that reach a wider range of players.

In the future, it is necessary that strategies be implemented. These may include increased
number of women in leadership roles, targeted recruitment, and educational initiatives to encourage younger girls and women to pursue careers in games, and continued support for gender equality within the industry.

In conclusion, the journey towards achieving gender equality in the games industry is ongoing. By recognizing the contributions and addressing the barriers faced by women, we can create a more inclusive, diverse, and respectful industry that benefits both the individuals involved and the gaming community. It is time for everyone to respect and come together to create the way for a future where gender equality exists.

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